An Insight to A Cold Wall by Samuel Ross

Born in Brixton to the parents who were wind rushed to the town and relocated to Northampton due to the violence created by some extremists groups, Samuel Ross is a 25-year-old designer and an excellent artist breaking into the fashion world without going to fashion school, created his brand A-Cold-Wall. Ross says,” Fashion didn’t seem like a viable option when I was growing up”.

Ross studied graphic designing at DeMontford College Leicester instead of going to Central Saint Martins. Ross won an award from Eric Spiekermann on his way to success and went straight to a designing agency for the job of a designer where he worked on the website designs, product designs and across the board. During his exertion period, Virgil Abloh’s eye was caught by his work who offered him to leave his job and join his new team starting as an intern and then gradually as a right-hand associate and then as a consultant.

Ross learned a lot from Abloh in which the most important thing to consider is that A designer should never stand isolated from the consumer or retailer. Ross says, “I now have a team of 16 people across two studios in Dalston and I am still working on every task from an e-commerce shoot to viewing locations and working on the installations for the runway shows,”. Samuel Ross is ambitious about building a global business which has turned into reality now after a little investment of € 0.3 million by Tomorrow Ltd and the perspective of LVMH Prize.

In the world of fashion, as an artistic director of menswear collection at Luis Vuitton by the appointment of Virgil Abloh, there are a lot of prospects and opportunities appearing for the young generation. What you have to do is to look at the LVMH prize list in which you’ll find Samuel Ross the extraordinary artist behind the brand A-Cold-Wall. The famous label in London transforms the functional textile stuff into the street chic, silhouettes and ready to wear garments by doing the artistic modification.

According to Ross, A-Cold-Wall is a mysterious designing that expresses the inconsistencies and distinctions of the Britain classification system. The name A-Cold-Wall suggests the feeling or an idea of the cold surface as a communal social denominator. The contemporary subcultures of working class are something that especially stands-out in his utilization of materials such as PVC, nylon, tarpaulin, viscose, latex, thermo-reactive plastic, and rubber which are sourced from Europe and ultimately produced in Italy.

“I guess I really try now to look at what is not celebrated, in terms of material choices, in terms of visual language, Ross told in the course of men’s show in Paris in June”.

Ross himself is London based but his collections are a kind of merger between elements of Savile Row tailoring and British working-class uniforms. Ross has his own definitions when it comes to DIY, it means that it doesn’t matter whether it is basic clothing such as polo T-shirts, or the exceptionally designs outfits, they are handcrafted, hand-dyed, and tapped into by a logo. Ross is continuously making his brand more refined and innovative in already released designs, thus resulting in unisex and season-less collections.