You might ask “what does this mean”? Well, it is now possible to become a “successful” High-End Designer without any traditional schooling or training.
Exposing the possibilities that anyone can start a brand. And that’s just what people have done – flood gates have now been opened with fashion brand after fashion brand by various entrepreneurs around the world.
This has become the Wild Wild West of brand creation. Evenmore, we still have more growth!
Furthermore, if you’re anything like us, you want to stand apart from the rest. But how?
This guide on Fashion Design will equip you with the tools to succeed. The information to stand out.
But, before we can, let’s get down to the basics – What is Fashion Design?
Simply put, fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories.
Furthermore, there are two basic categories of fashion design: haute couture and ready-to-wear.
Designer collections have a higher quality and finish as well as an unique design. They also represent a certain philosophy and are created to make a statement rather than for sale.
We can’t get busy without knowing the Types of Fashion Design, because there’s many!
Additionally, It’s best we understand the types of design so we can find our inspiration and stand out.
Ready-to-Wear – made for the general market and sold through stores rather than made to order for an individual customer; off the rack.
This would include those low, low budget screen print companies you see advertising to you on instagram.
Haute Couture – expensive, fashionable clothes produced by leading fashion houses.
Above all, brands of such would include, Louis Vuitton, Prada, Gucci, Maison Margiela etc. You know that bougie shit.
Mass Market – The market for goods that are produced in large quantities.
Infamously known as Fast Fashion. H&M, Uniqlo and Forever 21 would fit into this category.
So now, after learning what fashion design is and/or the types. It’s time to learn – How To Become a Fashion Designer.
Step 1 – Complete a Fashion Program.
If you have the time, money and or patience, attend fashion school. If you are like most, and feel school isn’t for you, attend a trade school or find an apprenticeship. Anything that can help accelerate your knowledge will be beneficial for you.
Step 2 – The 10,000.00 Hour Rule.
You have to practice your craft, at all times. Not just when it feels right. The only way you will be successful as a designer is if you put in the time and effort.
Step 3 – Business of Fashion.
This is critical to you success – mastering the business side of fashion. It’s important you understand how money flows into you business and most importantly how money flows from your business.
Your success as an designer will be determined on how well you can run a budget and stick to it. This will take discipline, effort and help. So be sure you’re working with trustworthy and credible people.
Step 4 – Build a Portfolio.
Building a portfolio will allow you to showcase your work in a professional manner, highlighting your skills. As well as showing the detailed process of your design work.
Step 5 – Market Research.
Know your customer, I repeat, you need to know your customer. Like the back of your hand.
In today’s world, data is king and the only way we obtain data is through market research.
You need to know who, what, where when you customer is active. What pulls this group to make decisions and ultimately how you’re going to provide value. Market research is just as important as balancing your book. It can make you or break you.